The Fitbit Versa Lite didn’t sell as well as hoped

Fitbit’s Q2 financial results are out, and while the company was celebrating the success of the Fitbit Versa this time last year, it hasn’t been able to repeat the trick 12 months on.
In short, it seems the Fitbit Versa Lite – a very likeable, cut-down version of the original – hasn’t set the world alight in the same way as the original, leading to a 27% drop in year-on-year smartwatch sales. 
With the Versa Lite failing to pull its weight, the company was left relying on cheaper trackers to push revenue, and they grew 51% on this time last year. But as Engadget points out, that means the company needed to sell 31% more devices to add just $14.3 million in revenue. In all, products introduced in the last 12 months – the Charge 3, Ace 2 and Inspire range, as well as the Versa Lite – were responsible for 68% of revenue.
Related: Best smartwatch
“In Q2, we made progress transforming our business and generated revenue of $314 million, up 5%,” said CEO and co-founder James Park in the accompanying earnings call. “However, our sales mix was different than we anticipated. Versa Lite sales did not meet our expectations, leading to a contraction of quarterly smartwatch revenue growth. We subsequently reduced our Versa Lite sales expectations for the remainder of the year and are lowering our full year 2019 revenue and gross margin guidance.”
That means investors are being warned that the company will make $50 million less than predicted in 2019, and it looks like the Versa Lite is the scapegoat. “We feel confident we are taking the steps needed to ensure what happened with Versa Lite does not happen again in that we reduce the sales impact of a single product,” Park said. Specifically, the company says it is going “to shift our new product introduction cadence back to innovation from value.” In other words, no more cut-down smartwatches
Related: Best Fitbit
It’s a pity the Fitbit Versa Lite didn’t do as well as it deserved to. As Park noted in his call, it got positive reviews from fans and the media alike with its sensible cuts and £150 price point. But at only £50 less than the uncut and often further discounted Versa, it just wasn’t enough to turn heads in large numbers.
Did you think the Versa Lite was a misstep for Fitbit? Let us know what you think on Twitter: @TrustedReviews.
The post The Fitbit Versa Lite didn’t sell as well as hoped appeared first on Trusted Reviews.

Apple is finally making it easier to ditch iCloud for Google Drive
Wednesday July 31, 2019

iCloud subscriptions are a huge part of Apple’s business model these days. The fees charged to iOS and macOS users contribute greatly to the company’s burgeoning Services division, bringing in recurring revenue amid slowing iPhone hardware sales. As such, the firm is keen to hang onto iCloud users and their monthly contributions. So it makes … "Apple is finally making it easier to ditch iCloud for Google Drive"

Samsung Galaxy Tab S6 vs Galaxy Tab S4: A worthwhile upgrade?
Wednesday July 31, 2019

You could argue that while there are still a handful of Android tablet makers worth buying from, most of the devices they create are, at best, forgettable. Samsung’s Galaxy Tab series is a rare exception to this rule and stands as one of the few real alternatives to Apple’s might iPad family. Related: Best tablets … "Samsung Galaxy Tab S6 vs Galaxy Tab S4: A worthwhile upgrade?"

The post Samsung Galaxy Tab S6 vs Galaxy Tab S4: A worthwhile upgrade? appeared first on CMD368.

The post Apple is finally making it easier to ditch iCloud for Google Drive appeared first on CMD368.

Forget the AirPods, the Jaybird Vista could be the ultimate gym true wireless earbuds
Wednesday July 31, 2019

Jaybird has unveiled its new Vista true wireless earbuds that are made with fitness fanatics in mind. The Vistas sport a distinctly gym focused design. They offer a rugged IPX7 water/sweat resistance rating, are lightweight at just 6 grams and come with a wealth of wing tip sizes to ensure they’ll stay glued to your … "Forget the AirPods, the Jaybird Vista could be the ultimate gym true wireless earbuds"

The post Forget the AirPods, the Jaybird Vista could be the ultimate gym true wireless earbuds appeared first on CMD368.