Social media users aren’t happy with Nike’s latest design for a pair of women’s trainers, with many mocking the brand online
Nike has come under fire after an online debate was sparked by users who think the new Nike Air Max FF 720 resemble a typical household item.
The new sports trainers, sponsored by England footballer Fran Kirby, have been compared to an iron – and in true millennial fashion, the internet is not best pleased about it. Shocker!
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Fury over new Nike Air Max women's trainers that 'look like an IRON'
The Nike Air Max FF 720 shoes, which are sponsored by England footballer Fran Kirby, have been slammed for sending out the wrong message pic.twitter.com/NRJzZFMdLR
— Lilian Chan (@bestgug) June 13, 2019
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Some social media commenters believe the trainers closely resemble the household appliance and are furious about the message this potentially sends, despite endorsements from Kirby and tennis player Laura Robson.
A tweet posted by SneakersNews.com has now gone viral, with over 4,400 likes – and many consumers voicing their opinions on the announcement.
Ironing board missing
— Mkhonza (@MasterPsyi) June 12, 2019
So we are wearing iron inspired sneakers now? Wow! Wow!
— Timmie (@the_sheking) June 13, 2019
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Someone's gonna be pressing a lot of charges…
— Olúdéhínde (@Dehinde_) June 12, 2019
Due for release on June 20, the new Air Max design has a cut-out oval centre, with clear plastic soles. Apparently that was enough to get the twitterverse into a bit of a tizz.
SneakerNews.com confirmed the Air Max FF 720 release date, while adding:
It’s unquestionably safe to say that the new Air Max FF 720 for women is unlike anything we’ve ever seen before.
You can certainly say that again!
However, while some social media users are outraged at the questionable design, most are just mocking them.
Presenting Women's Nike Air Max FF 720.It converts the mechanical and kinetic energy generated when you jog/run to heat the iron. #invention pic.twitter.com/olVBz5qPZ9
— Akif عاکف (@khaans) June 14, 2019
One twitter user quipped the popular sports brand had created a new invention for wearers to heat their iron by running: ‘Presenting Women’s Nike Air Max FF 720. It converts the mechanical and kinetic energy generated when you jog/run to heat the iron. #invention’
Meeting at NIKE headquarters:
Man 1: What elements should we be inspired by to make the next women's shoes?Man 2: Let's take inspiration from their favourite places!Man 1: OMG THATS GENIUS!!!
Tadaaaaaa Nike Air Max! Inspired by the common laundry iron jeezus it's ugly https://t.co/ht35gQI6C9
— Roshan (@Roshan1218) June 14, 2019
With a second mocking the Nike planning meeting where the new trainer design was approved:
Meeting at NIKE headquarters: Man 1: What elements should we be inspired by to make the next women’s shoes? Man 2: Let’s take inspiration from their favourite places! Man 1: OMG THATS GENIUS!!! Tadaaaaaa Nike Air Max! Inspired by the common laundry iron jeezus it’s ugly.
Fill That Bitch Up With Water Coz That Looks Like The “Nike Air Max Iron Steamers” https://t.co/w8ZVEpy5F2
— JHN¥ Cappuccino ㊕ (@Biscxtti) June 12, 2019
Another joked: ‘Fill That B*tch Up With Water Coz That Looks Like The ‘Nike Air Max Iron Steamers.’’
The backlash comes two months after another Nike gaffe which saw a woman with hairy arms on an Instagram ad.
View this post on Instagram
Big mood @annahstasia.
A post shared by NikeWomen (@nikewomen) on Apr 24, 2019 at 8:59am PDT
Fans of the brand were shocked and appalled that the global sporting giant was suggesting women needed to shave their armpits.
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